I’m multi-purpose

For nearly two decades I worked as an ad agency copywriter and creative lead at Razorfish, Digitas, and what’s now Havas and Publicis. More recently I’ve focused on these two areas:


Content Marketing

In 2012 I left Razorfish to begin a second career in content marketing. Shortly thereafter, I launched a robust program for Mutual Mobile [case study 1; case study 2]. I later founded a content marketing studio serving Google, HP, Stanley Black & Decker, and Colgate. Since 2020, I’ve helped early- and mid-stage startups with their content needs.

Competencies:

• Blogs & short-form writing

• White papers & long-form writing

• Executive ghostwriting

• Scripts

• Infographics

• Emails

• Landing pages

• Websites

• PPC & social ads

RECOGNITION

Gold, Video Content Marketing – Davey Awards

Gold, Motion Graphics – W3 Awards

Silver, Branded Content – W3 Awards

Silver, Online Video – W3 Awards

Bronze, Online Publication – Addys

Bronze, Print (Consumer & Trade) – Addys

Winner, Print Regional Design Awards

Webpick of the Day, Communication Arts

Featured, Lürzer's Archive

Finalist, Best B2B Video Campaign – Digiday Video Awards

Merit, Blog – HOW Interactive Design Awards

Merit, Website – HOW Interactive Design Awards


Media Relations

While working in Austin's startup scene, I augmented my content marketing efforts by asking the media to tell my employers' stories as well. I was surprisingly successful at capturing editors’ interest. 

Competencies:

• Pitching company news

• Pitching executive bylines

• Negotiating speaking engagements

• Negotiating event appearances 

COVERAGE

The New York Times

The Wall Street Journal

TechCrunch

Quartz

Time

Popular Science

CNET

Gizmodo

+ many more


CLIFTON STRENGTHS

Ideation •Achiever •Futuristic •Input •Maximizer