I’m multi-purpose
For nearly two decades I worked as an ad agency copywriter and creative lead at Razorfish, Digitas, and what’s now Havas and Publicis. More recently I’ve focused on these two areas:
Content Marketing
In 2012 I left Razorfish to begin a second career in content marketing. Shortly thereafter, I launched a robust program for Mutual Mobile [case study 1; case study 2]. I later founded a content marketing studio serving Google, HP, Stanley Black & Decker, and Colgate. Since 2020, I’ve helped early- and mid-stage startups with their content needs.
Competencies:
• Blogs & short-form writing
• White papers & long-form writing
• Executive ghostwriting
• Scripts
• Infographics
• Emails
• Landing pages
• Websites
• PPC & social ads
RECOGNITION
Gold, Video Content Marketing – Davey Awards
Gold, Motion Graphics – W3 Awards
Silver, Branded Content – W3 Awards
Silver, Online Video – W3 Awards
Bronze, Online Publication – Addys
Bronze, Print (Consumer & Trade) – Addys
Winner, Print Regional Design Awards
Webpick of the Day, Communication Arts
Featured, Lürzer's Archive
Finalist, Best B2B Video Campaign – Digiday Video Awards
Merit, Blog – HOW Interactive Design Awards
Merit, Website – HOW Interactive Design Awards
Media Relations
While working in Austin's startup scene, I augmented my content marketing efforts by asking the media to tell my employers' stories as well. I was surprisingly successful at capturing editors’ interest.
Competencies:
• Pitching company news
• Pitching executive bylines
• Negotiating speaking engagements
• Negotiating event appearances
COVERAGE
The New York Times
The Wall Street Journal
TechCrunch
Quartz
Time
Popular Science
CNET
Gizmodo
+ many more
CLIFTON STRENGTHS